By 2023, Ireland’s largest energy supplier, Electric Ireland, needed a new brand platform for a changing world. We developed ‘Your world, brighter’ setting the brand for a net-zero future. The new platform meant that everything Electric Ireland does should make the customer’s world a little bit better and brighter. We launched with the charming story of two neighbours –…
After Covid, Ireland’s national airline, Aer Lingus needed to re-build and modernise. As an industry, travel had lost its humanity, leaving passengers feeling like freight. That was our opportunity. Leveraging the brand’s innate Irish warmth and hospitality, we globally re-positioned Aer Lingus as the more human airline. We created a new brand platform with the…
Art directed an omni campaign to reposition Free Now as the ultimate enabler to go wherever you fancy, bringing true freedom on tap! We worked with the renowned artist Jafaris to make a bespoke track that tells the story of a group of friends epic adventures, all in one day.…
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The Chill Beekeeper
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Electric Ireland: Your world, brighter
By 2023, Ireland’s largest energy supplier, Electric Ireland, needed a new brand platform for a changing world. We developed ‘Your world, brighter’ setting the brand for a net-zero future. The new platform meant that everything Electric Ireland does should make the customer’s world a little bit better and brighter. We launched with the charming story of two neighbours –…
Aer Lingus: Big Sister
After Covid, Ireland’s national airline, Aer Lingus needed to re-build and modernise. As an industry, travel had lost its humanity, leaving passengers feeling like freight. That was our opportunity. Leveraging the brand’s innate Irish warmth and hospitality, we globally re-positioned Aer Lingus as the more human airline. We created a new brand platform with the…
Free Now: Freedom on Tap
Art directed an omni campaign to reposition Free Now as the ultimate enabler to go wherever you fancy, bringing true freedom on tap! We worked with the renowned artist Jafaris to make a bespoke track that tells the story of a group of friends epic adventures, all in one day.…