In 2021, we were tasked to showcase the AIB’s complete digital offering and change Irish people’s perceptions of traditional banks lagging behind fintech. In short, we needed to make AIB look slick and with the times.
We realised that AIB’s advantage was its scale – it had everything from pay a contact to a full digital mortgage journey. All of these products seamlessly weave their way into customer’s life, so it doesn’t really feel like banking anymore, it just feels like getting on with your life.
The single-shot ad travels through a row of 3 Irish houses. The smooth and dynamic technique emulates the banks’ seamlessness of digital while keeping humanity at its core.
This was a really technically challenging project and some of the most complex post production i’ve ever overseen. We created a huge amount of social videos, radio spots, OOH to reach all target audiences. The campaign as a whole was hugely effective in shifting brand perception for AIB among that key younger digital audience who previously saw AIB as being a little too traditional.