Irish fashion designer and artist, Helen Steele, has become a regular collaborator with Dunnes Stores, but I worked on the launch of this partnership, when few outside of the fahion world knew who she was. Her collection wanted all shapes and sizes to feel comfortable in ‘athleisure’ wear. Her focus was on celebrating and embracing your shape and lifting your energy with bright and bold colors.
We worked closely with Helen to create launch material that complimented the thinking behind the collection and had a similar tone of voice to Helen as an artist: bold, confident, and fearless. We created everything from social assets, to video content, to POS and the instore activation to mark Helen’s arrival on DS Grafton St.
